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What is Product Liability Insurance?

As the owner of a business, you are liable for any products you manufacture or sell—and if somebody is hurt as a result of using the product, you may be at fault for the incident.

When you ask for coverage from our agency, we will determine the likelihood of a lawsuit being brought against you as a result of one of your products being used. Our experts can identify the risks associated with your products or services and appropriately scale a policy to cover those risks. We can also offer advice on how to make your products less prone to risk. This may involve modifying your product, packaging it differently, or changing any instructions and warnings included with the product. When done well, these precautions can help reduce the company's liability and stop customers from using the product in an unsafe way.

Do I need Product Liability Insurance?

If your company manufactures or sells any kind of product, it is strongly recommended that you have some form of liability coverage. Even products that are widely regarded as 'safe' can malfunction in a way that causes harm to the user, and defending against a lawsuit is usually expensive enough that many companies (and claimants) prefer to simply settle out of court. Product liability insurance can reimburse you for expenses (including defense costs and settlements) that occurred during this process.

Product liability cases that go to court are among the most expensive forms of personal injury cases, and as of 2013 these cases had an average payout of more than $6 million. All companies that obtain this type of coverage are encouraged to have a policy limit higher than the median payout—anything less makes it likely that your company will suffer significant losses if a jury decides against you.

Don't forget to talk to your agent on a regular basis as your business continues to grow. Larger businesses often face larger risks than smaller ones (including, among other things, increased exposure as a result of having more customers who could potentially file a lawsuit). A plan that suffices for a small company may not be enough to protect a large one.

What does Product Liability Insurance Cover?

Product liability insurance mainly covers the legal obligations of a company. This may include payments like:

  • Court fees
  • Legal defense costs
  • Personal injury awards
  • Out-of-court settlements
  • Miscellaneous fees that may occur during any of the above

If you feel any of these forms of coverage are missing from your policy, or if you are starting a business and need product liability coverage, speak to a Randall Insurance Services agent or request a quote today.

 

1. Ross, Kenneth. "The Role of Product Instructions in Product Liability Prevention." In Compliance. April 30, 2015. Accessed April 18, 2016. http://incompliancemag.com/article/the-role-of-product-instructions-in-product-liability-prevention/.

2. "Settle Your Personal Injury Claim." AllLaw.com. Accessed April 18, 2016. http://www.alllaw.com/resources/personal-injury/settle-your-personal-injury-claim.

3. "Product Liability." III. Accessed April 18, 2016. http://www.iii.org/fact-statistic/product-liability.

Our Locations

Main Office

4751 Wilshire Blvd.
Los Angeles, CA 90010
Main office: 323-936-1010
Toll free: 800-697-6122

Main Office - Bay Area

182 Howard Street, Ste 845
San Francisco, CA 94105
Main office: 323-936-1010
Toll free: 800-697-6122

Main Office - Desert

5 Trinity Court
Rancho Mirage, CA 92270
Main office: 310-993-3425
Toll free: 800-697-6122

Our Providers

If you are looking for a company that has only your best interests in mind, go with Randall. My family has had them as our agent for over 30 years with the best care and service anyone could ask for in an insurance representative. They believe in securing the best policies for the most reasonable price. In addition, I cannot say enough good things about the care our personal agent has put forth for us.
Caren F.
My wife and I have enjoyed a most satisfactory relationship with E. Broox Randall and Sons Inc. for over 10 years. The two major factors of why we have been, and we will continue to be their clients for all our insurance related needs are: their excellent customer service, no matter what issues have arisen related to insurance, they have always provided prompt, reliable, and friendly service. The second reason is for our own “peace of mind”, as we trust and rely upon their industry expertise and general counsel on all our insurance needs no different than the long-standing relationship we have with our financial advisor on our finances, and tax expert on tax-related matters.
John B.
I came to Randall after a miserable experience with an agent. Randall changed our insurance experience with candor prompt service, competitive rates and always available to help with a claim, new or changed coverage.
Mike L.
I just want to thank you, Nedi, for your high level of knowledge and professionalism over the years, representing E. Broox Randall & Sons as my account executive. You have continued to oversee all my insurance needs in a very detailed and explainable way.
A.D. Z.